Generic strategies: an evolutionary and comparative study of three views

Authors

  • Sidney Chaves Faculdade de Economia e Administração da Universidade de São Paulo
  • Thiago Benedete Faculdade de Economia e Administração da Universidade de São Paulo
  • Edison Polo Faculdade de Economia e Administração da Universidade de São Paulo

DOI:

https://doi.org/10.18568/1980-4865.42101-118

Keywords:

Estratégia genérica, Estratégia empresarial, Planejamento estratégico, Generic strategy, Business strategy, Strategic planning

Abstract

This study analyses visions of three of the most renowned authors regarding generic strategies, making a comparison among those visions along the time. To perform such comparison, two distinct works of each author were selected and then it is pointed out how changes showed up from one moment to another. The selected authors are Ansoff, Miles et al. and Porter, all responsible for three of the most spread typologies for generic strategies. From a chronological point of view, these typologies have been originally proposed between 1965 and 1980 and revisited between 1985 and 1988. Despite time passed from then until today, these typologies are still fully adequate and completely applicable to organizations' present reality. Contributions of this study reside on detailed presentation of each typology's major characteristics, due to detailed and judicious bibliography revision.

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Published

2010-04-27

How to Cite

Chaves, S., Benedete, T., & Polo, E. (2010). Generic strategies: an evolutionary and comparative study of three views. Internext - International Business and Management Review, 4(2), 101–118. https://doi.org/10.18568/1980-4865.42101-118

Issue

Vol. 4 No. 2 (2009)

Section

Article

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