Vol. 4 No. 2 (2009)

Published: 2010-04-27

Editorial

  • Estratégia, internacionalização e exportação: fechando 2009 com dez pontos.

    DOI: https://doi.org/10.18568/1980-4865.42%p
    Marcos Amatucci

Article

  • International Marketing Strategies and the relationship with the export performance and export marketing orientation

    DOI: https://doi.org/10.18568/1980-4865.421-18
    Marlon Dalmoro
    1-18

  • Schools of the strategical thought: a contribution from the theory of the games

    DOI: https://doi.org/10.18568/1980-4865.4219-31
    Valdir Antonio Viorino Filho, Mário Sacomano Neto, Eduardo Spers
    19-31

  • Implications in the transport of sugar in bulk at port of santos: "company a"

    DOI: https://doi.org/10.18568/1980-4865.4232-47
    Claudio Roberto Gomes, Everson Pellegi Seregati
    32-47

  • Strategies of internationalization and positioning of brands and products of south of minas gerais in the international market

    DOI: https://doi.org/10.18568/1980-4865.4248-67
    Nilton dos Santos Portugal, Ricardo de Souza Sette, Lúcio Garcia Caldeira, Pedro dos Santos Portugal Júnior
    48-67

  • Sugar exported: sugar packed in containers

    DOI: https://doi.org/10.18568/1980-4865.4268-82
    José Alberto Yemal, Fabio Leandro Pascotto
    68-82

  • luxury marketing: internationalization strategies for brazilian jewelry companies

    DOI: https://doi.org/10.18568/1980-4865.4283-100
    Chaline Gasperini, Valesca Persch Reichelt
    83-100

  • Generic strategies: an evolutionary and comparative study of three views

    DOI: https://doi.org/10.18568/1980-4865.42101-118
    Sidney Chaves, Thiago Benedete, Edison Polo
    101-118