ENTREPRENEUR DECISION MAKING PROCESS DURING THE INTERNATIONALIZATION OF A COMPANY: CASE STUDY WITH BRAZILIAN TECH BASED SMALL AND MEDIUM-SIZED ENTERPRISES
DOI:
https://doi.org/10.18568/internext.v16i2.605Keywords:
Decision Making, Effectuation, Causation, International entrepreneurshipAbstract
Objective: To understand the cognitive process of the entrepreneur during the internationalization of a SMBs.
Method: Bibliographical research, four case studies, with tech small and medium-sized enterprises that are already or are becoming international enterprises. These studies included: interview with the entrepreneurs and documentation analysis.
Main Results: Entrepreneurs do not use only one logic of decision making, but both already described in the literature (Effectuation and Causation, Sarasvathy, 2008) are used in cyclical and complementary way through planning, execution and improvisation.
Relevance/originality: The main contribution is the proposal of a model that explains the basic activities an entrepreneur undertake in order to reach desired results. The model is proposed via a chart with an explanatory table and a table to illustrate using the cases.
Theoretical/methodological contributions: It is the first study to synthesize in a table the studies that correlates decision making with contextual or entrepreneurial criteria.
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