Utilización estratégica de las tecnologías de la información y la comunicación (TIC) en la unión europea: una aplicación al print on demand (POD)

Authors

  • José Manuel Saiz Álvarez UNIV. MADRID - ESPANHA

DOI:

https://doi.org/10.18568/1980-4865.22319-334

Keywords:

Educación, Tecnología, Editorial, Economía Social de Mercado, Economía del Bienestar, Education, Technology, Publisher, Social Market Economy, Welfare State

Abstract

Europe is living through moments of structural change of their economies, which influences both the society and the company. In this process, the ITC are being increasingly important on allowing companies to compete successfully in globalized environments. In this work we ana-lyze the keys that have allowed Europe to reach these high levels of development, as well as how the ITC have influenced on the publishing European market. The document finishes with several perspectives and some brief reflections on Latin America.

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Author Biography

José Manuel Saiz Álvarez, UNIV. MADRID - ESPANHA

Doctor "cum laude" en Ciencias Económicas y Empresariales, Universidad Autónoma de Madrid (España) y Doctor "cum laude" en Sociología, Universidad Pontificia de Salamanca (España). Profesor de la Universidad Antonio de Nebrija y de la Universidad Pontificia de Salamanca (Campus de Madrid)

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Published

2008-01-18

How to Cite

Álvarez, J. M. S. (2008). Utilización estratégica de las tecnologías de la información y la comunicación (TIC) en la unión europea: una aplicación al print on demand (POD). Internext - International Business and Management Review, 2(2), 319–334. https://doi.org/10.18568/1980-4865.22319-334

Issue

Vol. 2 No. 2 (2007)

Section

Article

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