Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains

Authors

DOI:

https://doi.org/10.18568/1980-4865.13314-27

Keywords:

Franchise chains, Internationalization strategy, Emerging Markets, Institutional environment

Abstract

Motivated by globalization, the internationalization of Brazilian franchise chains to emerging countries has grown in recent decades. This internationalization provided opportunities for expansion for companies in this segment through business in foreign markets. The objective of this article is to identify, in the institutional environment of the destination countries of Brazilian franchise chains, the legal characteristics that are determinant in their internationalization strategies for emerging markets. The methodology used was the multiple case study, with a sample of three internationalized Brazilian franchise chains. The results indicated that the legal environment has relevance in the internationalization of franchise chains, but also indicated the existence of other factors that generate security and confidence and motivated the effective selection of emerging markets. Thus, in the choice of an emerging country for internationalization, the chain seek guarantees in the formal market relations, but, due to the institutional fragility of emerging markets, they also seek guarantees in informal institutions.

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Author Biographies

Marcelo de Jesus Ferreira de Almeida, Universidade Paulista – UNIP.

Mestre em Administração (Estratégias e Operações em Redes) pela Universidade Paulista – UNIP, São Paulo, (Brasil). Professor do Instituto de Ciências humanas da Universidade Paulista - UNIP. 

Andrea Giovani Lanfranchi, Universidade Paulista – UNIP.

Doutoranda em Administração de Empresas com Ênfase em Gestão Internacional pela Escola Superior de Propaganda e Marketing – ESPM, São Paulo, (Brasil). Experiência em Pesquisa: Redes de Franquias e Negócios Internacionais. 

Pedro Lucas de Resende Melo, Universidade Paulista – UNIP.

Pós-Doutor em Negócios Internacionais pela Escola Superior de Propaganda e Marketing – ESPM, São Paulo, (Brasil). Pesquisador Visitante da Florida International University – FIU, Flórida, (Estados Unidos). Professor Titular da Universidade Paulista – UNIP, São Paulo, no Programa de Mestrado em Administração de Empresas. Experiência em Pesquisa: Redes de Franquias, Estratégia, Negócios Internacionais e Empreendedorismo. 

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Published

2018-09-01

How to Cite

de Almeida, M. de J. F., Lanfranchi, A. G., & Melo, P. L. de R. (2018). Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains. Internext - International Business and Management Review, 13(3), 14–27. https://doi.org/10.18568/1980-4865.13314-27

Issue

Vol. 13 No. 3 (2018): September/December

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Article

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