Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA

Authors

  • Marcelo André Machado Universidade do Vale do Rio dos Sinos - UNISINOS.
  • André Volkman Azambuja Universidade do Vale do Rio dos Sinos - UNISINOS.

DOI:

https://doi.org/10.18568/1980-4865.1331-13

Keywords:

Emerging Multinationals, Product Innovation, Brazilian Firms Internationalization, Brazilian Arms Industry, Resource Based View

Abstract

This paper aimed to evaluate the product innovation as a resource in the internationalization process of an emerging multinational (EMN), the Brazilian company Taurus in the North American market. Through the lenses of the Resource Based View (RBV), we discuss the role of product innovation, the case of The Judge revolver, as a resource for competitive advantage in the internationalization process of an EMN. In-depth interviews were conducted with managers involved in the development and introduction of the product into the USA market, as well as document analysis and direct observation. The results indicated that an innovative product can be vital for an emerging multinational entering a developed market. Other result points out that an innovative product of an EMN is capable of provoking competitive responses in developed markets where the product was introduced.

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Author Biographies

Marcelo André Machado, Universidade do Vale do Rio dos Sinos - UNISINOS.

Doutor em Administração pela Universidade Federal do Rio Grande do Sul - UFRGS, Rio Grande do Sul, (Brasil). Professor Adjunto do Programa de Pós-Graduação em Gestão e Negócios, Mestrado Profissional, da Universidade do Vale do Rio dos Sinos - UNISINOS, Rio Grande do Sul. 

André Volkman Azambuja, Universidade do Vale do Rio dos Sinos - UNISINOS.

Mestre em Gestão e Negócios pela Universidade do Vale do Rio dos Sinos - UNISINOS, (Brasil). Professor visitante na Universidade do Vale do Rio dos Sinos - Unisinos.  

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Published

2018-09-01

How to Cite

Machado, M. A., & Azambuja, A. V. (2018). Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA. Internext - International Business and Management Review, 13(3), 1–13. https://doi.org/10.18568/1980-4865.1331-13

Issue

Vol. 13 No. 3 (2018): September/December

Section

Article

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