A case study of R&D internationalisation in Brazil
DOI:
https://doi.org/10.18568/1980-4865.10144-56Keywords:
Internationalisation, Innovation management, R&DAbstract
The decision-making process that results in installing R&D activities outside of an organisation (whether nationally or abroad) involves a number of variables that deserve a more detailed analysis of their specificities. This need stems from the importance that R&D activities have taken in recent years in the organisational universe, due to the potential constitution of competitive advantage. However, following the logic of rationality contained in the theory of transaction costs demonstrated by the dilemma "Make or Buy?", R&D activities were also included in the process of evaluating the feasibility and relevance of carrying out activities internally or externally. In many cases outsourcing has occurred across national borders. This article was created with the aim of analysing the specifics of the decision-making process of three multinationals that have outsourced their R&D activities to Brazil. It is hoped that a contribution to the debate on the advantages and benefits of outsourcing these activities will be made.Downloads
References
ALCHIAN, A. A.; DEMSETZ, H. Produção, custos de informação e organização econômica. Revista de Administração de Empresas - RAE, v.45, n.3, p. 92-108, 2005.
ANIK, S. T. A new map for creating sustainable competitive advantages. Pharmaceutical Technology North America, August, n.1, p.24-45, 2002.
ARRANZ, N.; ARROYABE, J C F. Governance structures in R&D networks: An analysis in the European context. Technological forecasting & Social Change, v. 74, n. 5, p. 645–662, 2006. doi:10.1016/j.techfore.2006.05.009.
BARNES, T A; PASHBY, I R; GIBBONS, A M. Managing collaborative R&D projects development of a practical management tool. International Journal of Project Management, v. 24, n. 5, p. 395-404. 2006. doi:10.1016/j.ijproman.2006.03.003
BARNEY, J. B.; HESTERLY, W. Economia das organizações: entendendo a relação entre organizações e a análise econômica. In: Nota técnica In: CLEGG, S.; HARDY, C; NORD, D. (Org.) Handbook de estudos organizacionais. São Paulo: Atlas, 2004. v.3, p.131-179.
BLANCHARD, P.; HUIBAN, J P.; SEVESTRE, P. R&D and productivity in corporate groups: an empirical investigation using a panel of French firms. Annals of Economics and Statistics, v. 79-80, p. 461-585, 2004
BOATH, D.; HESS, P.; MUNCH, C. Virtual R&D: A core competency approach to outsourcing. Pharmaceutical Executive, v. 16, n. 6, pg. 72-77., 1996.
BOGLIACINO, F.; CARDONA, S. The determinants of R&D Investment: the role of Cash flow and Capabilities. European Commission. Sevilla: IPTS Working Papers on Corporate R&D and Innovation, Working Paper, n. 10, 2010.
BOJE, D. M. Stories of the storytelling organization: A postmodern analysis of Disney as “Tamara-Land”. Academy of Management Journal, v. 38, n. 4, p. 997-1035, August,1995. doi: 10.2307/256618
BOYLE, T. A; KUMAR, U.; KUMAR, V. Organizational contextual determinants of cross-functional NPD team support. Team Performance Management; v. 11, n. 2, pg. 27-39, 2005. doi.org/10.1108/13527590510584302
CARAYANNIS, E. C.; ALEXANDER, J.; IOANNIDIS, A. Leveraging knowledge, learning and innovation in forming strategic government-university-industry (GUI) R&D partnerships. Technovation, n. 20, p. 477-488, 2000.
CASSIMAN, B.; VEUGELERS, R. “R&D Co-operation and Spillovers: some empirical evidence from Belgium”, American Economic Review, v. 92, n. 4, pp. 1169-1184, 2002.
CHIESA, V., MANZINI, R., TECILLA, F. Selecting sourcing strategies for technological innovation: na empirical case study. International Journal of Operations & Production Management. v. 20, n. 9; p. 1017-1036, 2000. doi.org/10.1108/01443570010339127
COAD, A. Appropriate business strategy for leaders and laggards. Industrial and Corporate Change, v. 20, n. 4, p. 1049–1079, 2011.
COASE, R. H. The nature of the firm. Economica, v.4, n. 16, p.386-405, 1937.
CRISCUOLO, C.; HASKEL, J.; SLAUGHTER, M. Global Engagement and the Innovation Activities of Firms. NBER Working Paper, n. 11479, 2005.
CUMMINGS, J.L.; TENG, B-S. Transferring R&D knowledge: the key factors affecting knowledge transfer success. Journal of Eng. Technology Management, v. 20, n. 1-2, p. 39–68, 2003. doi:10.1016/S0923-4748(03)00004-3
CZARNIAWSKA, B. Anthropology and Organizational Learning, cap. 5, p. 118-136. In: DIERKES, M. ; ANTAL A. B.; CHILD, J; NONAKA, I. (Orgs.). Organizational Learning and Knowledge, New York: Oxford, 2001.
DAGNINO, R. A relação universidade-empresa no Brasil e o “Argumento da Hélice Tripla”. Revista Brasileira de Inovação, v. 2, n. 2, p. 267-307, Jul./Dez. 2003.
DEB, C. Accessing external sources of technology. Research Technology Management, n. 2, p. 48-69, Mar/ Apr 1996.
DOMINGUES, J. M. Regionalismos, poder do Estado e desenvolvimento. Análise de Conjuntura OPSA (Observatório Político Sul-Americano), nº 7, junho de 2005.
GOEL, R. K. On contracting for uncertain R&D. Managerial and Decision Economics, v. 20, n. 2, p. 99-128, Março 1999. DOI: 10.1002/(SICI)1099-1468(199903)20:2
GOODE, W. J. Métodos em pesquisa social. 5. ed. São Paulo: Ed. Nacional, 1975. 488 p.
HALL, B.; LERNER, J. The Financing of R&D and Innovation. National Bureau of Economic Research. Cambridge, MA: NBER Working Paper, Working Paper, n. 15325, 2009.
HALL, L. A.; BAGCHI-SEM, S. Na analysis of firm-level innovation strategies in the US biotechnology industry. Technovation, n. 27, p. 4-14, 2007.
HARTLEY, J. F. Case studies in organizational research. In: CASSELL, Catherine & SYMON, Gillian (Org.). Qualitative methods in organizational research: a practical guide. London: Sage, 1994. p. 208-229.
HITT, M. A.; TYLER, B. B. Strategic Decision Models: Integrating Different Perspectives. Strategic Management Journal, v. 12, n. 5, p. 327–351, July 1991. doi: 10.1002/smj.4250120502
HOWELLS, J. Research and technology outsourcing. Technology Analysis & Strategic Management, v. 11, n. 1, p. 17-27, Mar 1999. doi: 10.1080/095373299107555
JOHNSON, A. L. Industrial Research Institute´s R&D Trends Forecast for 2004. Research Technology Management, v. 47, n. 1, p. 55-73, Jan/Feb 2004.
KRAMER, G. Outsourcing R&D. Appliance Manufacturer, v.50, n. 8, p. 60-84, Aug 2002.
LANDAU, P. TFF in R&D outsourcing link with beverage maker Phlo Corp. Chemical Market Reporter, n. 16, p. 18-45, October 1999.
LOKSHIN, B.; BELDERBOS, R.; CARREE, M. Internal and External R&D: complements or substitutes? Evidence from a dynamic panel data model. Katholieke Universiteit Leuven, Alemanha. Faculty of Economics and Applied Economics. 2006. Disponível em: www.econ.kuleuven.be/fetew/pdf_publicaties/MSI_0604.pdf Acesso em: 14/10/2011.
LOOF, H.; HESHMATI, A. Knowledge capital and performance heterogeneity: a firm-level innovation study. International Journal of Production Economics, v. 76, n.1, p. 61-85, 2002. doi:10.1016/S0925-5273(01)00147-5
MIOTTI, L.; F. SACHWALD. “Co-operative R&D: why and with whom? An integrated framework of analysis”, Research Policy, n. 32 x, 1481–1499, 2003.
MOEN, T. Reflections on the Narrative Research Approach. International Journal of Qualitative Methods, v. 5, n. 4, December 2006.
MORRISON, S. Outsourcing growth keeps prognosis upbeat. Chemical Week, v. 164, n. 8, p. 74-99, Feb 27, 2002.
MORTIMER, A. L. Managing innovation and risk. World Class Desigm to Manufacture, v. 02, n. 5, p. 38-55, 1995.
NARULA, R. Choosing between internal and non-internal R&D activities: some technological and economic factors. 1999. Disponível em: www.ingentaconnect.com/content Acesso em 14/05/2007.
NICHOLLS-NIXON, C. L.; WOO, C. Y. Technology sourcing and output of established firms in a regime of encompassing technological change. Strategic Management Journal, v. 24, n. 7, p. 651-682, Jul 2003. doi: 10.1002/smj.329
NONAKA I.; TAKEUCHI H. Criação de conhecimento na empresa: como as empresas japonesas geram a dinâmica da inovação. Rio de Janeiro, Editora Campus, 1997.
NOVELI, M. Cooperações Tecnológicas Universidade-Empresa em Parques Tecnológicos: Estudo de Casos Múltiplos no Tecnopuc. 2006. 150 f. Dissertação (Mestrado em Administração) - Universidade Federal do Paraná. Curitiba, 2006.
O´CONNOR, G. C.; AYRES, A. D. Building a Radical Innovation Competency. Research Technology Management, v. 48, n. 1, p. 23-51, Jan/ Feb 2005.
PIGA, C. A.; VIVARELLI, M. Internal and external R&D: A Sample Selection Approach. Oxford Bulletin of Economics and Statistics, v. 66, n. 4, p. 5-49, 2004.
QUINN, J. B. Outsourcing innovation: The New Engine of Growth. Sloan Management Review, v. 41, n. 4, p. 13-42, Summer 2000.
RIESSMAN, C. K. Narrative analysis. London: SAGE, 1993.
SAITO, O.M.; BERNARDES, R.C.; CONSONI, F.L.; RONDANI, B. Desafios para estratégia e gestão de centros de P&D de multinacionais em mercados emergentes: uma abordagem pela perspectiva de uma matriz alemã do setor químico. Revista Ibero-Americana de Estratégia - RIAE, v. 12, n. 1, p. 54-83, jan./mar. 2013.
SILVEIRA, F. F.; ARMELLINI, F.; AQUINO, L. N. D.; GIROLETTI, D. A. A Adoção da Inovação Aberta dentro da Estratégia de Internacionalização de Empresas Multinacionais de Economias Emergentes. Revista de Gestão e Projetos - GeP, v. 3, n. 3, p 251-276, set./dez. 2012. doi:10.5585/gep.v3i3.126
SOUZA, A. S.; MENDES, A. P. S. The Competence Accumulation Process in the Technology Transference Strategy. BAR, v. 5, n. 2, p. 125-138, Apr./June 2008. doi.org/10.1590/S1807-76922008000200004
STAKE, R. E. Qualitative case studies. In: DENZIN, Norman K.; LINCOLN, Yvonna S. (Org.) The Sage Handbook of Qualitative Research. Third Edition. London: Sage, 2005. p.443-466
SWEDBERG, R. Economic versus sociological approaches to organization theory. In: TSOUKAS, H.; KNUDSEN, C. (Org.). The Oxford handbook of organization theory. Oxford: Oxford University Press, 2003. p.373-391
ULSET, S. R&D outsourcing and contractual governance: Na empirical study of commercial R&D projects. Journal of Economic Behavior & Organisation. v. 30, n. 1, p. 63-82, 1996. doi:10.1016/S0167-2681(96)00842-6
WILLIAMSON, O. E. Economics and organization: a primer. California Management Review, v.38, n.2, p.131-146, 1996.
WOODHOUSE, R. N.; CUMMINGS, H. R.; FEINGERG, T. N. The pharmaceutical development of inhalation medicines and the value of outsourcing. Pharmaceutical Technology North America, v. 26, n. 5, p. 90-121, May 2002.
YIN, Robert. Estudo de caso: planejamento e métodos. Porto Alegre: Bookman, 2010.
Published
How to Cite
Issue
Section
License
Copyright (c) 2015 .
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- The author(s) authorize the publication of the article in the journal;
- The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s);
- The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s);
- In case an article will be approved for publication, the author will sign the term of Cession of Copyright to the journal, according to the download form.