A framework of expatriation strategy on the scope of the individual, the organization and the international environment

Authors

  • Márcia Zabdiele Moreira Universidade de Fortaleza
  • Júlia Luz Norões Universidade de Fortaleza
  • Mário Henrique Ogasavara Escola Superior de Publicidade e Marketing (ESPM)

DOI:

https://doi.org/10.18568/1980-4865.9181-100

Keywords:

Expatriation strategy, Multinational enterprise, International environment

Abstract

Expatriate managers play an important role in implementing the strategic objectives of multinational enterprises. The study aims at analyzing the strategy of expatriation in its three areas – expatriate, multinational company and international environment. It should be noted that these elements have been addressed separately in the literature. Multinational companies, in addition to verifying the conditions related to internal resources, also need to determine the key components that permeate the individual issues that will influence the determinants of personnel appointment of a foreign subsidiary. The institutional and cultural distance are external factors, however, they affect the level of the organization, and consequently, the individual. The contribution of the study consists of developing a framework and proposes a new view on the topic that includes the perspectives of the overall strategy proposed by Peng (2012), however, it highlights the role of people in the process of expatriation.

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Author Biographies

Márcia Zabdiele Moreira, Universidade de Fortaleza

Doutoranda em Administração de Empresas - PPGA da Universidade de Fortaleza

Júlia Luz Norões, Universidade de Fortaleza

Graduanda em Administração de Empresas na Universidade de Fortaleza.

Mário Henrique Ogasavara, Escola Superior de Publicidade e Marketing (ESPM)

Coordenador do Programa de Mestrado e Doutorado em Gestão Internacional - PMDGI da Escola Superior de Publicidade e Marketing (ESPM).

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Published

2014-04-23

How to Cite

Moreira, M. Z., Norões, J. L., & Ogasavara, M. H. (2014). A framework of expatriation strategy on the scope of the individual, the organization and the international environment. Internext - International Business and Management Review, 9(1), 81–100. https://doi.org/10.18568/1980-4865.9181-100

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