Competitive advantages of the Brazilian Beef Processing Plants in their Internationalization Process

Authors

  • Francisco Américo Cassano Universidade Presbiteriana Mackenzie
  • Gabriel Veronese Universidade Presbiteriana Mackenzie
  • Juliana Rosa dos Santos Universidade Presbiteriana Mackenzie
  • Karla Cristiane da Silva Siqueira Santos Universidade Presbiteriana Mackenzie
  • Mayra Montero Dias Universidade Presbiteriana Mackenzie
  • Ricardo de Almeida Moreira Teles Universidade Presbiteriana Mackenzie

DOI:

https://doi.org/10.18568/1980-4865.6290-115

Keywords:

Internacionalização, Vantagens Competitivas, Frigoríficos Brasileiros

Abstract

The following study has the primary objective of identifying the major competitive advantages owned by Brazilian beef processing plants in their internationalization process. In order to reach it, it was carried out an exploratory research, based on the survey of official data and publications concerning world’s beef cattle production, followed by a literature review and finally, by a single case study. This case study was conducted through an interview with former employee of Redenção Frigorífico do Pará Ltda. The obtained results allowed the identification of the major competitive advantages of the studied company in its internationalization process, such as the raw material quality and availability, production scale, Brazilian cattle’s extensive production system, and control and prevention of main cattle diseases. It was concluded that Brazilian beef production plants really have competitive advantages within the internationalization process context, some of them practically observed in the studied company, and others that can be effectively corroborated by future studies.

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Author Biographies

Francisco Américo Cassano, Universidade Presbiteriana Mackenzie

Professor Adjunto do Centro de Ciências Sociais e Aplicadas

Gabriel Veronese, Universidade Presbiteriana Mackenzie

Orientando

Juliana Rosa dos Santos, Universidade Presbiteriana Mackenzie

Orientando

Karla Cristiane da Silva Siqueira Santos, Universidade Presbiteriana Mackenzie

Orientando

Mayra Montero Dias, Universidade Presbiteriana Mackenzie

Orientando

Ricardo de Almeida Moreira Teles, Universidade Presbiteriana Mackenzie

Orientando

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Published

2012-06-06

How to Cite

Cassano, F. A., Veronese, G., dos Santos, J. R., da Silva Siqueira Santos, K. C., Dias, M. M., & Moreira Teles, R. de A. (2012). Competitive advantages of the Brazilian Beef Processing Plants in their Internationalization Process. Internext - International Business and Management Review, 6(2), 90–115. https://doi.org/10.18568/1980-4865.6290-115

Issue

Vol. 6 No. 2 (2011)

Section

Article

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